Invite journalists to write articles for your local papers
Write articles for publications that reach your target market e.g. Sydney’s Child; The Wanderer; NRMA Open Road; Paraquad News, The Link
Don’t forget search engine optimisation by using words such as "accessibility" and "disabled access" on your website.
Run an event / activity:

On the International Day of People with a Disability (3 December)
During Seniors week
During school holidays

Disabled access logo use: be careful!  These logos don’t always convey an accurate message and they mean different things to different people.  It’s best to describe your levels of accessibility and provide photos and diagrams rather than relying on these logos.